{"id":2782,"date":"2022-06-07T15:30:28","date_gmt":"2022-06-07T13:30:28","guid":{"rendered":"https:\/\/maqmar.com\/?p=2782"},"modified":"2023-02-15T11:04:11","modified_gmt":"2023-02-15T10:04:11","slug":"b2b-marketing-trends-2020","status":"publish","type":"post","link":"https:\/\/maqmar.com\/en\/b2b-marketing-trends-2020\/","title":{"rendered":"B2B marketing trends 2020"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.22″ fb_built=”1″ _i=”0″ _address=”0″][et_pb_row admin_label=”row” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” _i=”0″ _address=”0.0″][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” _i=”0″ _address=”0.0.0″ custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”3.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” _i=”0″ _address=”0.0.0.0″]B2B marketing trends in 2020 are based on the use of technology to improve target satisfaction.<\/p>\n

Today, between 60-90% of B2B purchasing decisions are made online. Therefore, the digital presence of companies will continue to be critical. When a company contacts suppliers, it has already sifted through them beforehand. In addition, digitalization has brought with it improved performance measurement techniques. As a result, 90% of marketing activities are now measurable. Now let’s move on to the trends:<\/p>\n

\nContent marketing<\/h2>\n

The generation of valuable content aimed at targets will continue to be a must in the communication actions of brands. The formats for this can be very varied: audiovisual elements, technical articles, customer testimonials, presence at trade fairs, internal meetings, etc.<\/p>\n

\nEcommerce<\/h2>\n

The most important ecommerce such as Amazon and Aliexpress are opening platforms for B2B commerce, facilitating operations and relationships between the business fabric. With this, brands will have a showcase with many possibilities for exploitation.<\/p>\n

\nArtificial Intelligence<\/h2>\n

One of the tools that can be used thanks to artificial intelligence are chatbots. The chatbot is a software capable of communicating in real time with customers, maintaining a personalized conversation. Including this function in the corporate website is a plus in customer service.<\/p>\n

\nVirtual fairs<\/h2>\n

Virtual fairs are portals where companies can have a permanent virtual stand to advertise their products or services. This involves a much lower cost than face-to-face fairs.<\/p>\n

<\/h2>\n

\nAt MAQMAR, we will get down to work to put B2B marketing trends into practice in order to exceed our clients’ expectations.<\/h4>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

B2B marketing trends in 2020 are based on the use of technology to improve target satisfaction. Today, between 60-90% of B2B purchasing decisions are made online. Therefore, the digital presence of companies will continue to be critical. When a company contacts suppliers, it has already sifted through them beforehand. In addition, digitalization has brought with […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"B2B marketing trends in 2020 are based on the use of technology to improve target satisfaction.\r\n\r\nToday, between 60-90% of B2B purchasing decisions are made online. Therefore, the digital presence of companies will continue to be critical. When a company contacts suppliers, it has already sifted through them beforehand. In addition, digitalization has brought with it improved performance measurement techniques. As a result, 90% of marketing activities are now measurable. Now let's move on to the trends:\r\n

\r\nContent marketing<\/h2>\r\nThe generation of valuable content aimed at targets will continue to be a must in the communication actions of brands. The formats for this can be very varied: audiovisual elements, technical articles, customer testimonials, presence at trade fairs, internal meetings, etc.\r\n

\r\nEcommerce<\/h2>\r\nThe most important ecommerce such as Amazon and Aliexpress are opening platforms for B2B commerce, facilitating operations and relationships between the business fabric. With this, brands will have a showcase with many possibilities for exploitation.\r\n

\r\nArtificial Intelligence<\/h2>\r\nOne of the tools that can be used thanks to artificial intelligence are chatbots. The chatbot is a software capable of communicating in real time with customers, maintaining a personalized conversation. Including this function in the corporate website is a plus in customer service.\r\n

\r\nVirtual fairs<\/h2>\r\nVirtual fairs are portals where companies can have a permanent virtual stand to advertise their products or services. This involves a much lower cost than face-to-face fairs.\r\n

<\/h2>\r\n

\r\nAt MAQMAR, we will get down to work to put B2B marketing trends into practice in order to exceed our clients' expectations.<\/h4>","_et_gb_content_width":"","footnotes":""},"categories":[38],"tags":[],"class_list":["post-2782","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/maqmar.com\/en\/wp-json\/wp\/v2\/posts\/2782","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/maqmar.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/maqmar.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/maqmar.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/maqmar.com\/en\/wp-json\/wp\/v2\/comments?post=2782"}],"version-history":[{"count":2,"href":"https:\/\/maqmar.com\/en\/wp-json\/wp\/v2\/posts\/2782\/revisions"}],"predecessor-version":[{"id":2785,"href":"https:\/\/maqmar.com\/en\/wp-json\/wp\/v2\/posts\/2782\/revisions\/2785"}],"wp:attachment":[{"href":"https:\/\/maqmar.com\/en\/wp-json\/wp\/v2\/media?parent=2782"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/maqmar.com\/en\/wp-json\/wp\/v2\/categories?post=2782"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/maqmar.com\/en\/wp-json\/wp\/v2\/tags?post=2782"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}