Today, between 60-90% of B2B purchasing decisions are made online. Therefore, the digital presence of companies will continue to be critical. When a company contacts suppliers, it has already sifted through them beforehand. In addition, digitalization has brought with it improved performance measurement techniques. As a result, 90% of marketing activities are now measurable. Now let’s move on to the trends:
Content marketing
The generation of valuable content aimed at targets will continue to be a must in the communication actions of brands. The formats for this can be very varied: audiovisual elements, technical articles, customer testimonials, presence at trade fairs, internal meetings, etc.
Ecommerce
The most important ecommerce such as Amazon and Aliexpress are opening platforms for B2B commerce, facilitating operations and relationships between the business fabric. With this, brands will have a showcase with many possibilities for exploitation.
Artificial Intelligence
One of the tools that can be used thanks to artificial intelligence are chatbots. The chatbot is a software capable of communicating in real time with customers, maintaining a personalized conversation. Including this function in the corporate website is a plus in customer service.
Virtual fairs
Virtual fairs are portals where companies can have a permanent virtual stand to advertise their products or services. This involves a much lower cost than face-to-face fairs.
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